What you can hire Thaer to do

Arabic press releases, op-eds, executive bylines and thought leadership written directly in Arabic from a brief rather than translated from an English draft.

Some content should never begin life in English. An op-ed written for an Arabic readership argues differently, opens differently and closes differently from its English equivalent, because the reader's expectations are different. Translating a finished English piece flattens all of that.

The work starts with a conversation about the argument, the audience and the publication, then moves to a draft written directly in Arabic. Where the piece appears under someone else's name, the priority is a voice that sounds like them and holds steady from the first line to the last.

Suited to: Executives, founders, professionals and communications teams publishing in Arabic.

English-to-Arabic translation, adaptation and original Arabic writing for corporate material, held to one consistent voice across announcements, profiles, reports and internal communications.

Organisations rarely produce Arabic through a single channel. Different teams, agencies and freelancers contribute over time, and the result is content that is individually acceptable and collectively inconsistent. Terms vary, the tone shifts, and readers sense that no one is in charge of the Arabic.

This service treats corporate Arabic as one voice with many outputs. Some documents are translated closely from English because the source carries well, others are adapted or written directly in Arabic, but terminology and register are set at the level of the organisation first and then applied to whatever is being produced.

Suited to: Organisations and agencies in the UAE and the wider Gulf producing Arabic content regularly rather than occasionally.

A full Arabic version of a website, translated where the English travels well and rewritten where it does not, covering navigation, interface text, forms, headings and metadata, reviewed as one site rather than a set of files.

A website is not a document. It is hundreds of short, repeated, highly visible pieces of text that have to agree with each other. Buttons, menu labels, form fields, validation messages and empty states carry as much weight as body copy, because visitors meet them at the moment they are trying to do something.

Arabic sentences also behave differently in a layout. Headlines wrap, buttons stretch and stacked taglines lose their rhythm, so some sections are rewritten for the design rather than translated into it. The last stage is reading the Arabic site the way a visitor would, following the main journeys from end to end.

Suited to: Companies and ventures launching or repairing an Arabic version of their website, including sites written for readers in the UAE and the wider Gulf.

Campaign assets translated directly where the source carries well, and headlines, concepts and taglines adapted or rebuilt for Arabic audiences where it does not.

Not every part of a campaign resists translation. Product information, event details and supporting copy often travel cleanly from English into Arabic and can be translated closely. It is headlines, concepts, taglines and culturally loaded copy that tend to fail, because wordplay, rhythm and cultural shorthand are the point of the line and almost never transfer. What can always transfer is the intent: what the campaign wants the audience to feel and do.

The work begins by separating what can be translated from what needs to be adapted or written fresh, then rebuilding the lines that need it, with a short note on the reasoning where several options are useful so the team can choose with confidence.

Suited to: Marketing teams and agencies running campaigns for Arabic-speaking audiences.

Review and improve translated, AI-generated or originally written Arabic before publication. This can include grammar, natural expression, terminology, tone, structure, consistency and whether the content needs editing, adaptation or rewriting.

Weak Arabic is usually not a grammar problem. It is a mixture of drifting terminology, a register that does not match the audience, phrasing that reveals its English origin, and sections that contradict each other because they were produced months apart.

The review covers the whole body of content rather than individual pieces, because the same issues tend to repeat. Where AI has been used at scale, recurring patterns can be corrected once and applied throughout.

Suited to: Corporate content, websites, campaigns, press releases, executive communication and other professional Arabic.

Everything a project needs in Arabic, handled as one body of work with a single set of terminology and tone decisions.

Larger projects rarely fit into one service. A launch might involve a website, a press release, a campaign, a report and a set of executive quotes, all produced by different people to different deadlines. Handled separately, they end up sounding like separate projects.

Complete Arabisation takes the whole scope at once. Terminology and tone are fixed before drafting, each component is translated, adapted or written as it requires, and a final review reads everything together to confirm the project holds as one piece of communication.

Suited to: Launches, market entries, rebrands and any project where Arabic spans several channels.