What you can hire Thaer to do

Arabic articles, opinion pieces and executive content written from a brief rather than translated from an English draft.

Some content should never begin life in English. An op-ed written for an Arabic readership argues differently, opens differently and closes differently from its English equivalent, because the reader's expectations are different. Translating a finished English piece flattens all of that.

The work starts with a conversation about the argument, the audience and the publication, then moves to a draft written directly in Arabic. Where the piece appears under someone else's name, the priority is a voice that sounds like them and holds steady from the first line to the last.

Suited to: Executives, founders, professionals and communications teams publishing in Arabic.

Arabic corporate material that keeps one consistent voice across announcements, profiles, reports and internal communications.

Organisations rarely produce Arabic through a single channel. Different teams, agencies and freelancers contribute over time, and the result is content that is individually acceptable and collectively inconsistent. Terms vary, the tone shifts, and readers sense that no one is in charge of the Arabic.

This service treats corporate Arabic as one voice with many outputs. Terminology and register are set at the level of the organisation, then applied to whatever is being produced, whether that is an announcement, a leadership profile or an internal memo.

Suited to: Organisations and agencies producing Arabic content regularly rather than occasionally.

A full Arabic version of a website, including navigation, interface text, forms, headings and metadata, reviewed as one site rather than a set of files.

A website is not a document. It is hundreds of short, repeated, highly visible pieces of text that have to agree with each other. Buttons, menu labels, form fields, validation messages and empty states carry as much weight as body copy, because visitors meet them at the moment they are trying to do something.

Arabic sentences also behave differently in a layout. Headlines wrap, buttons stretch and stacked taglines lose their rhythm, so some sections are rewritten for the design rather than translated into it. The last stage is reading the Arabic site the way a visitor would, following the main journeys from end to end.

Suited to: Companies and ventures launching or repairing an Arabic version of their website.

Campaign lines, concepts and assets rebuilt for Arabic audiences so the intent survives even when the wording cannot cross over.

Marketing language is where direct translation fails most visibly. Wordplay, cultural shorthand and rhythm are the point of a good line, and they almost never transfer. What can transfer is the intent: what the campaign wants the audience to feel and do.

The work involves rebuilding lines rather than converting them, and being explicit about where an Arabic idea has been written fresh. Where several options are useful, they come with a short note on the reasoning so the team can choose with confidence.

Suited to: Marketing teams and agencies running campaigns for Arabic-speaking audiences.

A structured review of existing Arabic, whether it was translated, written in-house or generated by AI, covering accuracy, register, terminology and consistency.

Weak Arabic is usually not a grammar problem. It is a mixture of drifting terminology, a register that does not match the audience, phrasing that reveals its English origin, and sections that contradict each other because they were produced months apart.

The review covers the whole body of content rather than individual pieces, because the same issues tend to repeat. Where AI has been used at scale, this is normally the fastest route to something publishable, since the recurring patterns can be corrected once and applied throughout.

Suited to: Teams with existing Arabic content that is inconsistent, dated or AI-generated.

Everything a project needs in Arabic, handled as one body of work with a single set of terminology and tone decisions.

Larger projects rarely fit into one service. A launch might involve a website, a press release, a campaign, a report and a set of executive quotes, all produced by different people to different deadlines. Handled separately, they end up sounding like separate projects.

Complete Arabisation takes the whole scope at once. Terminology and tone are fixed before drafting, each component is translated, adapted or written as it requires, and a final review reads everything together to confirm the project holds as one piece of communication.

Suited to: Launches, market entries, rebrands and any project where Arabic spans several channels.