Arabising a website means adapting navigation, structure, interface text, headings and metadata for Arabic readers, not only translating page copy.
Knowledge hub
Writing on Arabisation
Answers to the questions that come up repeatedly in Arabic projects: what Arabisation actually involves, how websites and campaigns should be handled, and where AI-generated Arabic falls short.
Start here
The pillar guide. The sub-guides below go deeper into parts of it.
What is Arabisation? The Arabisation Framework
Arabisation is the process of making communication work properly in Arabic. The Arabisation Framework evaluates Communication, Arabic and Project before deciding whether to translate, adapt, rewrite, restructure, edit or write from scratch.
Sub-guides
AI can produce fluent Arabic quickly, but professional content still needs editorial judgement on accuracy, register, terminology and cultural context.
An Arabic press release can be written directly from a brief rather than translated from an English draft. Starting in Arabic allows the structure, opening, quotations and emphasis to be built for Arabic media from the beginning.
An Arabic campaign should preserve the communication objective, not the English wording. Headlines, concepts, calls to action, scripts and supporting copy may need different levels of translation, adaptation, rewriting or recreation to work in Arabic.
Corporate Arabic becomes inconsistent when terminology, titles, voice and editorial decisions are made separately across teams, agencies and channels. Consistency comes from managing those decisions as one language system rather than reviewing isolated files.
Arabic can be accurate and still sound translated when English syntax, rhythm, emphasis and structure are carried across too closely. The solution is usually editorial, not simply terminological.
Coming soon
These are planned and not yet written. They are listed here so you can see what the knowledge hub will cover.
- Which Arabic should your content use: modern standard or dialect?Coming soon